About Us

Game Day Snugs makes premium wearable blankets designed for people who take their comfort seriously.

The story starts with Nicole Moore, a lifelong sports fan who spent most Sundays on the couch buried under too many blankets. After years of not being able to find a hoodie that felt like a blanket, had a sporty feel she actually wanted to wear, and worked for her specific vibe rather than someone else's brand, she launched Game Day Snugs. The idea was simple: a wearable blanket, oversized and unreasonably cozy, personalized so it feels like yours — not something off a rack.

Every Snug is designed in-house — from color combinations to the layout of numbers, stripes, and styling. Pick your favorite colors, add your name and number, and we make it just for you.

We believe game day is anywhere you're comfortable. Whether that's kickoff on the couch, halftime with a plate of nachos, or a Sunday afternoon nap that stretches into evening — your Snug is built for it.

We're a small, independent brand. We're not affiliated with any league, team, or player. Every design is our own, every Snug is made to order, and we obsess over the details because we know you'll notice.

⭐️ Welcome to the club ⭐️